Our Story

Genetics started with a vision I couldn’t shake.

I knew I wanted to build something bigger than myself — something that represented discipline, consistency, and the grind it takes to become better every single day. The journey hasn’t been easy. There were setbacks, losses, and moments where the path forward wasn’t clear. But I kept going, because Genetics was never about comfort — it was about commitment.

This brand represents showing up when motivation fades. Training when it hurts. Working when no one is watching. Understanding that while you’re born with genetics, what you build with them is entirely up to you.

Every piece we create is intentional. Designed for people who demand more from themselves — in the gym, in work, and in life. Genetics isn’t just athletic wear, it’s a mentality.

Coming out of Kyle, Texas, just outside of Austin, this brand is proof that where you start doesn’t define where you’re headed. I’m building Genetics with purpose, resilience, and an obsession with becoming the best version of myself — and creating the best athletic brand possible.

This is only the beginning.

Built by Genetics. Driven by You.