Our Story

Jason Leal and Carlos Malagon’s journey to creating Genetics Fitness LLC is a testament to the power of friendship, willpower, and shared determination. What began as a dream, rooted in the desire to not only push themselves to new limits but to inspire others to do the same, has evolved into a brand that resonates deeply with gym-goers around the world.

Jason and Carlos, both lifelong fitness enthusiasts, had always talked about making an impact. As they spent hours in the gym, perfecting their bodies and mindset, they realized something: fitness isn’t just about strength—it’s about the relentless pursuit of self-improvement. It’s about pushing through the moments when quitting feels easiest, staying committed when life gets hard, and continuously striving for greatness. But they also saw something missing in the industry: a brand that spoke directly to the people who truly understood that journey. A brand that didn’t just sell clothes, but sold a mindset—a way of life.

Thus, Genetics Fitness was born.

The name was no accident. It reflected both Jason and Carlos's deep-rooted belief in the power of genetics—how the right mindset, environment, and commitment could unlock hidden potential in anyone. Their own journeys were proof of this. Carlos, with his sharp intellect and strategic thinking, understood the importance of business fundamentals. Jason, a relentless force of nature in the gym, brought a raw, unyielding energy to the table. Together, they were the perfect blend of vision and execution.

They didn’t have deep pockets or vast resources when they started. But what they did have was an unshakeable willpower to succeed. They spent countless nights designing their first apparel line—shirts, shorts, leggings—all with the vision of creating pieces that were not only functional but also inspiring. Every stitch, every fabric choice, every logo placement was deliberate, crafted to give the wearer not just style, but confidence. They wanted Genetics Fitness to be more than a brand; they wanted it to be a symbol of determination.

The journey was never easy. There were moments of doubt, countless hours of hard work, and sacrifices that tested their resolve. But with each challenge, they grew stronger—just like the muscles they sculpted in the gym. Every setback was an opportunity to learn, and every victory was a reminder of why they started in the first place: to create something that could change lives.

For gym-goers, Genetics isn’t just about the gear—it’s about belonging to a community of like-minded individuals who are committed to bettering themselves, day by day, rep by rep. It’s about wearing something that reminds them of their potential, their strength, and their journey. It’s about having the confidence to face the grind and know that they’re equipped—both physically and mentally—to conquer whatever obstacles stand in their way.

Now, as their brand continues to grow and evolve, Jason and Carlos remain as driven as ever. Their mission hasn’t changed: to create high-quality, innovative fitness apparel that empowers people to become the best versions of themselves. And at the heart of Genetics is the same belief that has always driven them: willpower, determination, and intellect can unlock greatness in anyone.

Genetics isn’t just a brand—it’s a movement. One built on the foundation of sweat, strength, and the unbreakable bond between two best friends who dared to dream big and turn that dream into reality.